Implementing circular business models in the textile and clothing industry
نویسندگان
چکیده
Textile companies face high pressure to move towards circular economy. This study investigates capabilities that enable clothing brands overcome their past in linear economy, and eventually, shift CBMs. Previous research has pinpointed company-level implementation of economy is still poorly understood leaves without guidelines about how make the change happen. To address this gap, two questions are placed: trajectories affect position business models, what needed transformation process transformation-related challenges. A multiple case was conducted seven fashion brand one country. Product-orientation dependency on current product portfolio way can transform models. Companies need develop sense opportunities, break away from a culture restructure firm resources accordingly. The global value chain affects adopt circularity. Strong allows control over circularity be achieved through ownership, or by allying ecosystems. identifying factors model incumbent textile companies, inertia these factors.
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ژورنال
عنوان ژورنال: Journal of Cleaner Production
سال: 2022
ISSN: ['0959-6526', '1879-1786']
DOI: https://doi.org/10.1016/j.jclepro.2022.134492